The Levi's® brand is a quintessential classic American style, a fashion with no extra effort. Since the invention of the first jeans Levi Strauss & Co. in 1873, they became one of the most recognized and often imitated items of clothing in the world and won the recognition of many generations of people in 110 countries. Today the Levi's® portfolio continues to grow thanks to innovations and know-how that are not equal in the entire fashion industry. Levi's® is committed to providing the best denim jeans, casual clothing and accessories that make it possible to express their individuality. Detailed information about the Levi's® brand, products and stores can be found on the site.