Hello! We are a Ukrainian mass market brand founded by influencers and entrepreneurs Tatiana Parfilieva and Ivan Krishtal.

From sketch to packaging - CHER'17 is born in Ukraine.

Every two weeks, despite the circumstances, we release new models to give you a choice. Be on trend, but feel comfortable. Be elegant and casual at the same time. We do everything so that you are dressed exactly, no matter where and when. Each member of the CHER'17 team follows the latest trends and maintains the quality bar so that you can choose a dress of the day, shine and remain yourself at the same time.

That is why thousands of girls from different cities and countries trust us at CHER'17. Hundreds of dresses and suits are sent every day to reach their destination at an important moment.

The moment you choose yourself.

In any mood or dress code.

CHER'17: woman, tender, aesthetic.