IQOS is the development of Philip Morris International (PMI), one of the world's leaders in the tobacco market. Tobacco of the highest quality - that's why we know the best. 6 of the 15 most successful international brands in the world are part of our portfolio. But the future is for innovation. It began with a dream to replace cigarettes with a better alternative. We have attracted talented scientists, invested more than $ 6 billion and nearly 10 years to develop the perfect design and technology that you use right now. And not only you. More than 7 million smokers around the world have abandoned cigarettes and switched to IQOS.